Package + Identity Design

2020

    I wanted to create a product made to treat anxiety that someone can use in public that is designed so that it combats the stigma surrounding mental health in the Czech Republic. The product that I designed for is CBD oil gummies, a product made from a marijuana plant, and something that has its own stigma (drugs, history of abuse, non traditional, ect.) surrounding it. I want to make taking CBD as normal as drinking a cup of coffee for the caffeine. 
    I want the visuals for Hush to invoke normalcy but not in a bland way. I don’t want it to look like medication, candy or a drug, but something trendy, cool, but safe. Something anyone could easily use without heightening their anxiety by fear of judgement or misinterpretation. I want someone to ask about the product with curiosity, not with alarm or suspicion. This is making CBD into a new, innovative and trendy product, one detached from stigma or a negative history.