Dew
Dew is a brand providing a platform, campaign, website, and app, for all people with hair. Dew focuses on social activism in the space of haircare trying to provide accessible information in a modern way.
Package Design, Brand Design, UI / UX
Collaboration with Alyssa Smith, Haley McCay
Winter 2020
CAN A SPACE OF GENUINE INCLUSIVITY BE CREATED WITHIN THE BEAUTY INDUSTRY?
The Dew Point
We started with the issue of a lack of quality hair care advice that was available to the public without having to be in a certain location or having to pay. We wanted to create a platform where people could connect with others who had faced similar issues or had similar attitudes and mindsets towards hair. We knew that creating an environment that fosters learning and empowerment of others was paramount.
We started with the issue of a lack of quality hair care advice that was available to the public without having to be in a certain location or having to pay. We wanted to create a platform where people could connect with others who had faced similar issues or had similar attitudes and mindsets towards hair. We knew that creating an environment that fosters learning and empowerment of others was paramount.
