Lily Reed is a Brooklyn based brand and digital designer working across creative direction, identity, and visual systems.

Her practice centers on translating the language of beauty: mood, emotion, and intuition, into clear, cohesive brand worlds across digital, print, and product. With experience spanning both corporate brand systems and editorial-driven creative direction, Lily brings structure and sensitivity to every project, balancing strategy with feeling.

Driven by curiosity, collaboration, and a deep interest in art, psychology, fashion, and human connection, she believes the best work begins with listening and ends with something meaningful, beautiful, and human. Outside of her design practice, she works as a children’s art teacher, an experience that continually informs her approach through play, empathy, and intuition.